Laurence Cramp
Digital

Trust in digital

We reflect on recent press reports that voice assistant organisations have been listening to user recorded information over a long period, often with little transparency or user awareness. What does this mean for user privacy and trust in personal data online?

Laurence Cramp
Digital

The digital experience myth

There has been so much hype over the past few months and years about digital and all of the adjacent concepts like digital customer experience and digital disruption. The reality however is that your customer doesn't really care about a so-called digital customer experience, they just want an awesome experience!

Laurence Cramp
Digital

The AI ethics battleground

We consider recent focus on the ethics of artificial intelligence and the positions of big tech companies and academia in furthering the debate, in the context of the recent announcement of a new centre for the Humanities and AI ethics.

Laurence Cramp
Digital

Disrupting retail - three digital CX case studies

We consider three trends that are disrupting different elements of retail - the in store checkout experience, the manufacturing process and the logistics and fulfilment process. In each case study technology is being used to ensure even greater efficiency, operating cost reduction and decreased time to market.

Laurence Cramp
Digital

Think digital don't hate digital

Read this blog to find out some quick tips on how to 'do digital' and how not to hate doing it in the process! We consider digital skills, customer experience, setting clear objectives and not overlooking change management.

Laurence Cramp
Digital

Don't let disruption leave you behind

Most sectors are experiencing unprecedented change due to digitisation and the evolution of customer expectations. New technologies are grabbing the headlines and traditional operating models are getting disrupted. Here we consider why.

Laurence Cramp
Digital

Digital trends for 2019

There's no shortage of predictions for trends and technologies for the year ahead. What we don't see as much of is unbiased, solution agnostic predictions based on real experience of what organisations are looking to develop. Don't worry - we've done the hard work for you with our 5 point summary.

Laurence Cramp
Digital

Living the augmented reality

In this blog, Laurence Cramp considers Augmented Reality and what comes next for this rapidly developing technology.

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